SEO (Search Engine Optimization) is the process of improving your website’s visibility on search engines like Google to drive more organic traffic, increase online visibility, and boost search rankings. It involves optimizing keywords, content, technical structure, backlinks, and user experience to help your website appear on top of SERP results. With effective SEO strategies—such as on-page SEO, off-page SEO, technical SEO, and keyword optimization—businesses can attract targeted audiences, generate leads, and grow their digital presence.